Hello Humana – Humana

This video for Humana afforded just a three week deadline for creative and production. Humana came to agency, Finelight for a video to proclaim their milestone of products available in all 50 states. Working as agency producer and a member of the creative team, Tom Wilker contributed swift creative strategy inspired by fond memories of post card collecting and maps. The resulting Americana post cards travel graphics provided the ‘Hello Humana’ theme embracing production of customer salutation interviews from around the country. Tom Wilker produced and edited the video. Creative credits include the Hello Humana song, co-written by the Finelight creative team and Allen DiCenzo of Circa Music. Motion graphics were provided by Leftchannel.