Heart 30 (Greg’s Story Spot Version) – St. Francis Hospital

This :30 television spot for St. Francis Total Heart Care is a dramatic first-person depiction of ‘Greg’s story’ sharing the encapsulated moments facing his heart attack and the interaction and emergency care received from St. Francis Hospital. The spot intercuts Greg’s on camera storytelling with dramatic POV shots in hospital, and resolves on Greg’s gratitude for St. Francis. The spot was part of a combined broadcast, web and print campaign produced for St. Francis Hospital, Indianapolis, and their agency Finelight. Producer, Tom Wilker contracted Mark Burson to direct. The spot was derived from the longer web video titled “Greg’s Story” which is also available for viewing here.