Everyday We Move – Bard Medical

Visually composed and produced by Wilker Media Ltd for Bard Medical, this public relations video utilizes mobility-themed footage to convey the impact on quality of life posed by Peripheral Arterial Disease, or PAD. As a leading innovator in medical technology, Bard’s objective was two-fold; to raise awareness for the pervasive danger of PAD, and present the advances in non-invasive surgical treatments through the contributions of Bard. With a limited budget and the need to portray PAD as a global threat across diverse demographics, directorial creative was executed through the editorial process utilizing stock imagery to supplement original material. The video poetically portrays life across lifestyles and cultures to emphasize our fundamental reliance on mobility. Post production included motion graphics by Super77, and record/mix of voice-over and music with Circa Audio.